Insights
Mad*Pow Webinar: Discovering Unmet Needs & New Solutions Through Participatory Design
Participatory Design

Learn how to empower customers and users to become active contributors in the design of new solutions and services.

As organizations embrace design-led innovation, they sometimes struggle to reap the full value of human-centered design. Teams can find their interactions with customers limited only to the early research and late evaluation phases of the design process.

The work in between–when ideas are being generated–is often left to the internal team alone, and we risk missing the opportunity to discover some of the most valuable and customer-centered solutions.

Watch the webinar.

Contributed by
Name
Jen Briselli
Job Title
VP, Experience Strategy & Service Design