Jen has an insatiable curiosity and passion for science, education, and empowering people through design. She considers herself an enabler more than a problem solver, because she dislikes framing every design opportunity as a problem to be solved. Her design philosophy is less about solving people's problems for them, and more about building the tools, environments, and circumstances that enable people to improve their own lives. At Mad*Pow, she does just that as the SVP, Experience Strategy & Design.
Prior to joining Mad*Pow, Jen designed tools that helped customers redefine education at Blackboard, and created intuitive and enriching interactive experiences for clients at Isobar. But even before “designer” was included in her title, she spent several years as a physics teacher designing learning experiences and later working on the challenge of applying human-centered design thinking to science communication. Fortunately for us, this led her to explore experience design, design strategy, and service design at Carnegie Mellon University, where she graduated with a MDes in Communication Planning and Information Design. And by the way, her MDes is her third degree; she also has her BA in Physics from the same university and her MS in Education from Walden University.
When she’s not designing meaningful experiences for Mad*Pow clients or trying to reshape the entire education ecosystem; you can find her baking vegan cookies, playing ice hockey, or seeing bands who play loud music with unintelligible lyrics. Oh, and did we mention Jen also teaches service design and strategy at MassArt?
Learn more about Jen in this 2018 Health Experience Design Conference Interview by Patient Orator.
Examples of Jen's Work
- Interactive ecosystem map: This example of an interactive experience map blends aspects of a traditional journey map with an ecosystem diagram to show how the components of a digital platform can influence an ideal customer experience.
- Why Education is the Next Frontier of Experience Design Innovation
- Participatory Design webinar and article.
- NewOcean Case Study
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October 21 & 22, 2020
Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike.Learn More
April 14th and 15th, 2020
Online - Due to COVID-19 concerns HXD 2020 will be a virtual event.
The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change.Learn More
The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.Learn More