UX design at Mad*Pow engages audiences, builds trust, and reflects your brand and its personality. We go beyond conversions to empower and delight.
Inspired By Research, Grounded in Strategy
We use a variety of iterative research and UX design processes to create strategic solutions that build meaningful connections with your audience.
Accessible and Inclusive by Design
We design digital solutions for a range of audiences. Accessible UX design goes beyond designing for those with disabilities to create simple, effective designs that are easier for everyone to engage with.
“Innovative, comprehensive experiences have the potential to help people, develop brand loyalty, and provide a point of differentiation in a crowded marketplace.”
Sample Experience Design Activites
Design Concept Workshops
Structured sketching and decision-making to evaluate many ideas, then reach group consensus on an overall direction.
Creating detailed designs by crafting patterns, common interactive elements, and responsive behavior.
Designing for inclusion and accessibility from the start, including constant assessment of contrast, legibility, usability, and coding.
Visual Design and Branding
Pow! Exploring visual ideas and pushing boundaries while maintaining appropriate consistency for brand continuity.
Lean Testing and Evaluation
Continually testing hypotheses with design ideas. Working iteratively to work quickly and keep stakeholders involved.
Providing strategic plans and actionable next steps to align diverse teams.