Insights

What’s in a Journey Map and how does it serve us?

What’s in a Journey Map and how does it serve us?

Mad*Pow's Director, Design, Eleni Stathoulis recently published an article on her Medium account that discusses what a Journey Map is. Eleni answers what is in a journey map, how it unfolds, what we can do with it once we have it and how it can ultimately serve us. Read the article to learn the answers and more!

 

Contributed by
Name
Eleni Stathoulis
Job Title
Director, Design