Built In: Behavioral Design Makes It Easy To Do 'The Right Thing'

Do The Right Thing

Dr. Amy Bucher, Mad*Pow VP of Behavior Change Design, was recently featured in an article on Built In by Jeff Link titled "Behavioral Design Makes It Easy To Do 'The Right Thing.'" The article discusses what is Behavioral Design? When did it get its start in software? Why is it important to understand? How can it help a company advance its business goals and serve its customers?  What are some examples of how it works in practice? What is the psychological framework behind it?

Learn the answers to these questions and others by reading the article at

Contributed by
Amy Bucher
Job Title
VP, Behavior Change Design