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PharmaExec: Leveraging Market Research & User Experience Research in Life Sciences

PharmaExec: Leveraging Market Research & User Experience Research in Life Sciences

Mad*Pow's Tiffany Mura, Dan Berlin & Jen Briselli were recently published in PharmaExec with an article titled Leveraging Market Research & User Experience Research in Life Sciences. In the article the explain how "the right market research insights provide a richer, more-nuanced picture of your customers as people, not just as numbers on a spreadsheet."

Read the entire article at pharmaexec.com

Contributed by
Name
Dan Berlin
Job Title
SVP, Experience Research
Name
Jen Briselli
Job Title
SVP, Experience Strategy & Service Design
Name
Tiffany Mura
Job Title
VP, Client Experience & Strategy, Health