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UX Ya'll: Set and achieve your product vision with behavior change design

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Dr. Amy Bucher, Mad*Pow VP of Behavior Change Design, recently spoke at UX Ya'll 2020. In her keynote presentation titled "Set and achieve your product vision with behavior change design."  Dr. Bucher explained what a behavior change designer does, how frameworks like COM-B and self-determination theory help create more engaging and effective products, and why behavior change design reduces the risk and uncertainty of marching toward an ambitious product vision. Watch Dr. Bucher's presentation on UXPA Triangle's YouTube account and follow along with her slides on uxyall.org

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Name
Amy Bucher
Job Title
VP, Behavior Change Design