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Defining Content Strategy as a Practice for Engagement
Defining Content Strategy as a Practice for Engagement

First published in Technical Communication in volume 66 number 2 by the Society for Technical Communication.

Marli Mesibov, Mad*Pow's VP Content Strategy, demonstrates how integrating principles from Self-Determination Theory with content strategy practices can successfully engage and motivate people across digital self-service platforms with a focus on health care.

Read the full article at stc.org.

Contributed by
Name
Marli Mesibov
Job Title
VP, Content Strategy