Insights
TedX: Making The Case for Purpose Driven Design

It’s easy to hear “design” and assume that the purpose of good design is purely aesthetic. But designer Amy Cueva argues for design that is rooted in a deeper purpose.

She explains the origins and impact of purpose-driven design, which brings together the concepts of conscious capitalism and human-centered design to serve not just profits, but people. Designer Amy Cueva argues for design that is rooted in a deeper purpose.

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Name
Amy Cueva
Job Title
Founder and Chief Experience Officer