Insights

TedX: Making The Case for Purpose Driven Design

It’s easy to hear “design” and assume that the purpose of good design is purely aesthetic. But designer Amy Heymans argues for design that is rooted in a deeper purpose.

She explains the origins and impact of purpose-driven design, which brings together the concepts of conscious capitalism and human-centered design to serve not just profits, but people. Designer Amy Heymans argues for design that is rooted in a deeper purpose.

Contributed by
Name
Amy Heymans
Job Title
Founder and Chief Experience Officer
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The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change. Check out videos from the 2021 event including CNN's Chief Medical Correspondent, Dr. Sanjay Gupta's keynote "The State of Health."

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The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.

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Our annual FXD conference provides a unique learning and networking opportunity to move your organization forward to confront new challenges. A gathering of executives, experts, visionaries, and progressive thinkers across Insurance, Banking, Wealth Management and Fintech gather for this one-and-a-half day of inspiring presentations, workshops and discussion that will help drive real world change.

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Ethical Guidelines for Designers

The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.

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