Insights
How to Leverage Content Strategy for Behavior Change

The most effective interventions focus not only on individual target behaviors, but also on the needs, perspectives and motivational quality of the people who will use them.

When we design behavior change interventions, we focus on providing information at the right time, in the right place, for the right person… and that requires a content strategy. In this webinar, Marli Mesibov will provide examples and guidelines for crafting a content strategy specific to behavior change.

Contributed by
Name
Marli Mesibov
Job Title
VP, Content Strategy