Insights

Understanding Motivational Dynamics in Health Behavior Change

Health behavior change has proven to be extremely difficult to accomplish, and the adoption and maintenance of beneficial health regimens has surfaced as a daunting task for the average individual. While many people voice a desire to more frequently engage in healthy behaviors, the evidence is clear that human desire and motivation can be undermined and our commitments can be easily broken. If we, as designers, want to create systems to facilitate behavior change, we need to better understand how to initiate and support people's intrinsic motivations while balancing extrinsic design factors to optimize success. 

In this talk, we'll take a high level look at the psychology of motivation and deep-dive into key points to consider when creating systems to bridge the gap between people's intentions and their actions. 

Contributed by
Name
Dustin DiTommaso
Job Title
SVP, Behavior Change Design
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