Experience Innovation

Innovation isn't just thinking outside the box. To develop unique experiences that thrill customers, we embrace a systematic approach fueled by deep empathy and an understanding of behavior, directly aligned with business goals, and hyper-aware of organizational dynamics.

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Case Study
Cincinnati Children's Hospital Logo

Transforming the Patient and Family Experience at Cincinnati Children’s Hospital
Article

Participatory Design: What It Is, What It Isn't and How It Actually Works

We Help Organizations Create:

Empathy
Research inspires a human-centric mindset and fuels creative thinking
Vision
Narratives, concepts, journeys, and roadmaps create the vision that propels teams
Alignment
Strong connection with business strategy assures experience strategy supports overall goals
Action
Thoughtful consideration of culture and systems ensures vision can become a reality

Experience Innovation At Mad*Pow

To excel today, organizations realize they need to deliver highly differentiated, human-centric experiences. They need to think of the full lifecycle of a person's experience, consider all of the touchpoints a person might have related to it, and constantly look for new ways to deliver value.

Proposed solutions need to be unique and well designed, but also must recognize expectations and emotional needs. Organizations also realize no design decision can be isolated from the impact it will have on people, infrastructure, policy, and culture. Not an easy task. 

A systematic approach helps. We help organizations align business strategy with experience strategy by creating a path that puts empathy and understanding of people’s behaviors at the core of operations. Human-centered design activities help identify what motivates your target audience, what they desire, and what should happen next in their journey. These insights fuel creative, design-thinking approaches that allow us to collectively envision new, delightful, and exciting experiences.

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Experience Innovation Approach

Our approach to experience innovation balances divergent thinking to inspire new ideas, and convergent activities to focus teams toward common vision and action.

Experience Innovation Approach Schematic

Experience Innovation Related Services

Have a question about our services? Get in touch with us.

Case Study
BJC Healthcare Logo

Modern Design Thinking Inspires Innovation at BJC Healthcare
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The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change. Check out videos from the 2021 event including CNN's Chief Medical Correspondent, Dr. Sanjay Gupta's keynote "The State of Health."

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The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.

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Our annual FXD conference provides a unique learning and networking opportunity to move your organization forward to confront new challenges. A gathering of executives, experts, visionaries, and progressive thinkers across Insurance, Banking, Wealth Management and Fintech gather for this one-and-a-half day of inspiring presentations, workshops and discussion that will help drive real world change.

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Ethical Guidelines for Designers

The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.

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