Digital Solutions

Modern technology is accelerating innovation and transforming business and society. We partner with our clients to design and build scalable, beautiful, usable, and accessible digital solutions that deliver the seamless and compelling experiences that produce measurable business results.

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Case Study
Imaginecare logo

ImagineCare: Empowering Patients with Behavior Change Science and Advanced Technology
Insight

Myth: People Don't Scroll

We Build Solutions That Are:

Seamless, Beautiful, Usable
Elegant design balances visual appeal with simplicity and efficient use
Mobile & Adaptable
Thoughtful implementation allows flexibility of use in a variety of contexts and platforms
Accessible
Available to to all accomplishes inclusion and usability for everyone
Scalable
Enabling long-term management and governance of products allows solutions to evolve over time

Digital Solutions At Mad*Pow

When you have a great experience with a product or service, everything just works. For us, creating engaging digital solutions involves a seamless intersection of research, content, design, and thoughtful development.

The resulting digital product or service not only has to look great, but be great. It needs to deliver engagement, build trust, be clear and understandable, extend brands and their personalities, be helpful and empowering. It also has to work in a variety of contexts, respond efficiently, and seamlessly fit into people's lives. 

By embracing lean, flexible, and agile processes, and combining that with our experience on hundreds of digital projects, we've tuned our approach to build digital solutions that go above and beyond just conversion and engagement to inspiration, delight, building relationships, confidence and trust.

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Digital Solutions Approach

Our approach to developing digital solutions leverages a cross-functional team of researchers, designers, content strategists, and developers. We embrace an agile process for delivery and incorporate the best of design thinking and lean experimentation.

Digital Solutions Approach Diagram

Digital Solutions Supporting Services

Have a question about our services? Get in touch with us.

Case Study
Harvard Pilgrim Health Care logo

Designing the Customer Experience for America's #1 Ranked Private Healthcare Plan
Powered By Mad*Pow

April 2nd and 3rd, 2019
Royal Sonesta, Boston MA

The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change.

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The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.

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Ethical Guidelines for Designers

The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.

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