Behavior Change

Changing real world behaviors is central to addressing the key challenges facing both society and business. We leverage behavior science and motivational psychology to help people achieve greater health and wellness, financial wellbeing, education, and sustainability.

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Case Study
truth

BecomeAnEX: Digital Tobacco Cessation Intervention
Insight

Individual, Social, and Environmental Determinants of Financial Wellbeing

We Help Organizations Design For:

Effective Engagement
To ensure just the right dose, exposure, and cadence of interventions to achieve results
Uptake
To overcome barriers to awareness and attention, interest, intentions, and follow-through
Behavior Change
Identifying target behaviors for change, and techniques to shift behaviors to desired patterns
Impact
Testing ensures efficacy of implementation, reach, adoption, retention, and overall outcomes

Behavior Change At Mad*Pow

Behavior Change Design integrates a broad set of practices based on behavioral, organizational, and decision science; motivational psychology; population health; and human-centered design. We identify and address root causes to complex problems affecting individual and societal wellbeing.

Leveraging an in-depth understanding of the principles of motivation, we work with organizations to identify target behaviors for change, uncover their underlying modifiable determinants, and draw on techniques best suited to shift behaviors into new patterns.

Health
We partner with forward-looking health systems, insurers, pharma, biotech, government agencies, and health-tech providers to address problems associated with disease prevention, condition management, care-seeking, and treatment adherence.

Financial Wellbeing
Let’s live in a world where all people have the opportunity and ability to improve their financial lives. We partner with brave institutions to re-imagine existing products and inspire new ideas for financial offerings and services that can help people learn more, spend less, invest in their futures, and manage financial risks.

Education and Development
Successful learning, whether individual or organizational, is not just about good content and well-executed delivery, it’s also about facilitating quality motivation and the transfer of knowledge and skills into real-world behaviors. We work with organizations to build educational products that maximize learning, engagement, and transfer.

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Behavior Change Design Approach

Our approach to designing for change is:
Collaborative.  Evidence-Based. Person-Centered. Outcomes-Focused. 

Behavior Change Design Approach Schematic

Behavior Change Supporting Services

Have a question about our services? Get in touch with us.

Case Study
Walmart Logo

Employee Financial Wellness Tools Empower Over 1 Million Employees
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The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change. Check out videos from the 2021 event including CNN's Chief Medical Correspondent, Dr. Sanjay Gupta's keynote "The State of Health."

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The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.

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Our annual FXD conference provides a unique learning and networking opportunity to move your organization forward to confront new challenges. A gathering of executives, experts, visionaries, and progressive thinkers across Insurance, Banking, Wealth Management and Fintech gather for this one-and-a-half day of inspiring presentations, workshops and discussion that will help drive real world change.

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Ethical Guidelines for Designers

The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.

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