Events & Training

Webinar: What Did I Miss? The Hidden Costs of Deprioritizing Diversity in User Research
May 06, 2021
Online, 12pm ET

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Characteristics like race, ethnicity, gender, and disability status can have a significant impact on how we experience the world, and how the world experiences us. In UX research, diversity is the first thing to vanish from the recruit when the going gets tough; I will talk about what we miss when that happens, and what researchers can do about it in their own practice. This presentation will demonstrate why a diverse recruit is imperative for a strong user research study, provide examples of what we miss when the recruit is homogeneous, and offering tactics for addressing the issue.

Presented by Megan Campos, Experience Research Director, Mad*Pow

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Attendees
Name
Megan Campos
Job Title
Director, Experience Research