See Jen Briselli, Mad*Pow's VP, Experience Strategy & Service Design, discuss Leveraging Design Thinking to Accommodate Patient Needs on Thursday, 12/6 at 9:30am.
The key to improving adherence and health outcomes is to meet patients where they are. Design thinking is a proven approach to this challenge: understanding customers at human scale and capturing business value in the unmet needs revealed by the process. As pharma moves closer to its customers and seeks more direct interaction between brands and patients, it’s more important than ever for organizations to understand the current patient experience, identify key opportunities to improve that experience, and empower providers and payers to ally with pharma to realize those opportunities in ways that are good for people and good for business.
- Using design thinking methods to identify patient priorities and develop strategies for improved adherence (e.g. providing transportation or home infusion therapy to patients without a car)
- Applying the psychology of motivation to design for behavior change (e.g. intervention design, behavioral persona development)
- Developing an experience strategy to accommodate patients during critical transitional periods of their life (e.g. moving, change career, newly diagnosed)
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April 2nd and 3rd, 2019
Royal Sonesta, Boston MA
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