Samantha started her professional career as a photographer, then found her way back to business school for an MBA and an MS in Human Factors in Information Design, both from Bentley University. The harmony of art and business ultimately led her to Mad*Pow, where she finds inspiration in working with a diverse group of brilliant people who transform complex problems into novel strategies.
In a world where service has become a commodity, differentiation is achieved through the experience. Samantha wants to use her passion for service design to improve the way customers interact with the world around them. This enables Samantha to establish targeted value opportunities within the context of the entire experience; ensuring solutions are feasible and attainable from an operational standpoint.
Samantha has an extensive list of clients: Fidelity, UID, ESPN, Consumer Financial Protection Bureau, Pearson, Centers for Disease Control and Prevention, Aetna, Covidien, AcademyHealth, Baxter Healthcare, Indiana University Health, LG, State Street Global Advisors, WellPoint, General Electric, Vanguard, L.L. Bean, and Cleveland Clinic, to name a few.
When Samantha isn’t at work, you’ll most likely find her playing ice hockey or planning her next tattoo. Don't believe us? Just look at Samantha's own personal persona and see for yourself!
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April 6 & 7, 2021
The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change.Learn More
The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.Learn More
Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike. 2021 Dates TBA.Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.Learn More