Rob is that guy who grew up spending hours drawing and painting in the basement. Quickly abandoning a stereotype, he headed to college to study psychology. That explains why he’s at Mad*Pow as an Experience Design Director, after earning his wings at companies like Medullan, Wiklund Research & Design, and PatientsLikeMe. Rob holds a psychology degree from Gordon College and MBA from Bentley University.
Passionate about designing apps or websites to help people achieve personal change, he readily dives deep into new spaces to understand the type of information people need to develop self-insight and build motivation. That leads right into projects like the one he recently led for a leading pharmaceutical company, designing a radically new method for engaging more patients in diagnosis of one of the world’s most deadly and under-diagnosed chronic conditions.
Think that was a challenge? Well, Rob will tell you the really big challenge he’d like to take on is redesigning airports -- sterile and uncomfortable places. Extremely stressful and boring, suspenseful and isolating, where getting to and waiting for a trip requires a rare combination of vigilance and patience. He’s done his own research in the area while indulging in his wanderlust, exploring a new city with camera at the ready. Most recently in China, taking cooking classes and boning up on politics and history. Not to mention coming home with a different perspective than he held when he left.
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April 2nd and 3rd, 2019
Royal Sonesta, Boston MA
The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change.Learn More
The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.Learn More