Rick may not have education in his blood, but it sure overflows his background. Not just his BFA and MA from Emerson College, it’s his work history in Content at Babson College, Boston College, and Emerson College. Now, after supporting Mad*Pow through the content strategy consultancy he founded, he has joined full-time as a Director of Content Strategy.
“For me, content strategy is all about change management. More than guides and tools, it’s about changing the way we think about our audience and their needs, about the purpose and value of the content we create, and about what it takes to sustain a digital presence that continues to learn and grow.”
If he could change one thing it would be “the way organizations think about the web – treating it as a process that requires care and feeding, rather than a standalone project. New websites are great on Day 1, but Day 2 is where real innovation happens.”
We couldn’t agree more.
When he’s not busy at work, or speaking at conferences around the country, you’ll find him continuing to explore Boston and checking out events around the city. Or pulling on the hiking boots and heading for the hills.
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April 2nd and 3rd, 2019
Royal Sonesta, Boston MA
The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change.Learn More
The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.Learn More