Priyama Barua

Priyama Barua

Experience Strategy Director

In what other field does being a jack of all trades actually work out in your favor? Priyama is part designer, part visualizer, part behavior analyst, part researcher, part strategist, and full-time believer that things can always work better than they do in this current moment.

Priyama loves design because it’s the most challenging thing she’s ever encountered-- always evolving, and rarely a clear-cut answer. She is passionate about building more bridges between design and business. Such as adding value to design by measuring impact on business more accurately, and getting people aligned on innovative thinking and doing.

Priyama came to Mad*Pow after obtaining her masters in Design Management from the University of Bridgeport, and her undergrad in Mumbai, India. As if that’s not enough, she even founded her own company, Matchstix, in India which provided research and strategy work to clients.

Outside of the typical 9-5, you can find Priyama exploring every corner of Boston through music, art, film, theater, and yoga, and spending quality time with her nephews.

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