Michael Kirkpatrick

Michael Kirkpatrick

EVP, Client Experience & Strategy. Head of Accounts. Financial Services Practice Lead

Mike is part of the leadership team here at the Mad*Pow, and is responsible for building and steering key relationships. Mike is responsible for our overall client services approach actively designing the best possible experience for our clients. In his time at Mad*Pow, Mike has contributed strategic direction and leadership to a variety initiatives across the account base and the agency. Mike also heads up Mad*Pow’s burgeoning Financial Wellness practice, designed to make an impact on the lives of the financially underserved and driving for financial inclusion.

Over the past 20 years Michael has held leadership positions in the agency, management consulting and financial services industries. Mike has worked with a variety of clients, including: Prudential (Insurance, Annuities and Retirement service lines), State Street Global Advisors, Blue Cross/Blue Shield (Massachusetts, Michigan, New Jersey, Rhode Island, Northeast PA, FEP), Emerson Hospital, Tufts Medical Center, Genzyme/Sanofi, and USAA.

In his free time, Mike advises several local startups through MITX’s mentorship program. Mike has two teenage kids (a boy and a girl) readying for college, is an avid basketball fan and pick-up player, enjoys long walks on the beach and most of all enjoys parodying the classic agency biography format.

Mike frequently writes about UX strategy, design, and financial services. If you haven’t already come across his syndicated column, “Experience Matters,” in Banking New England, Atlantic Banking, or a handful of other retail banking publications, you can check out his writing on Medium.

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