James is passionate about improving the lives of people who use digital services by focusing on accessibility inclusion performance and usability. He bases his work on experience gained through web coding, UI design, and usability engineering.
Since joining Mad*Pow he has led projects in financial services, healthcare, education, travel, and cybersecurity, with organizations ranging from startups to blue to blue-chip enterprises.
James holds a BA in Human Geography from the University of Cambridge. Prior to Mad*Pow, he was a User Centered Design consultant for Pearson, the world's biggest educational publisher, where he designed software tools for teachers and students, while driving the adoption of web accessibility standards to improve school inclusion.
He is an active presenter and writer on the topics of web sustainability, performance, and responsive design. He has presented at events worldwide including IA Summit, SxSW, UXPA International, UX Scotland, and SustainableUX.
James is the co-founder and host of SustainableUX, an annual free online conference for designers who want to make a positive impact on climate-change, social equality, and inclusion.
The 2nd annual SustainableUX attracted nearly 1300 attendees from all over the world to hear speakers on topics including remote working practices, green code and hosting, biomimicry in design, and sustainable product development.
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April 6 & 7, 2021
The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change.Learn More
The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.Learn More
Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike. 2021 Dates TBA.Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.Learn More