James Christie

James Christie

Principal, Experience Design

James is passionate about improving the lives of people who use digital services by focusing on accessibility inclusion performance and usability. He bases his work on experience gained through web coding, UI design, and usability engineering.

Since joining Mad*Pow he has led projects in financial services, healthcare, education, travel, and cybersecurity, with organizations ranging from startups to blue to blue-chip enterprises.

James holds a BA in Human Geography from the University of Cambridge. Prior to Mad*Pow, he was a User Centered Design consultant for Pearson, the world's biggest educational publisher, where he designed software tools for teachers and students, while driving the adoption of web accessibility standards to improve school inclusion.

He is an active presenter and writer on the topics of web sustainability, performance, and responsive design. He has presented at events worldwide including IA Summit, SxSW, UXPA International, UX Scotland, and SustainableUX.

James is the co-founder and host of SustainableUX, an annual free online conference for designers who want to make a positive impact on climate-change, social equality, and inclusion.

The 2nd annual SustainableUX attracted nearly 1300 attendees from all over the world to hear speakers on topics including remote working practices, green code and hosting, biomimicry in design, and sustainable product development.

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