“We must look beyond the screen to truly understand why someone is using the product we are designing.” - Eleni Stathoulis, Principal, Service Design
An experienced design director and trusted strategic partner, Eleni designs service experiences and products that close the gap between people and digital experiences. Eleni’s honesty and thoughtfulness make her a go-to for Mad*Pow clients and colleagues alike. She relies on transparent communication, staying organized to remain ahead of schedule, and conquering the work as a team. Most importantly, she loves the process of learning and supporting her team in their own learning.
At Mad*Pow, Eleni masters the delicate balance between the look, feel, function, and ultimately, the humanity behind digital experiences. She oversees the entire arch of the process from discovery to definition, development, and delivery. Eleni's skill set allows her to dive into the details and still see the big picture. We think this comes through loud and clear in her work with clients like Humana, Blue Cross Blue Shield, USAA, Cigna, Alegis Care, Eaton Vance, and Fidelity Investments.
Earlier in life, Eleni knew she wanted to enter a career that would allow her to be creative and ensure stability - so she leaned into graphic design. She started as an entry-level designer, found herself gravitating to the digital world and hasn’t looked back since. As her career grew, having a seat at the table during discovery conversations led her closer to combining design with business strategy and eventually drove her to service design.
When she wanted to move to the next level in her career, Eleni earned a Masters in Communications Management from Simmons University. There she was able to bring all her interests together in a holistic way, visualizing and verbalizing how design and business fit together.
Before joining Mad*Pow, Eleni gained extensive experience in both the consumer and higher education space. She worked with retail brands creating digital experiences for clients such as Safeway Supermarkets, Humanscale and Sperry Top-Sider. As a Creative Director, she's led the UX and content strategy for higher education clients such as Northeastern University, Cornell and Norwich University.
Off work Eleni gets her hands dirty, bringing her creativity to life in more traditional ways. You can find her throwing pottery, drawing, reupholstering furniture, and gardening. She also enjoys cooking and spending time near the water.
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