"Dana" noun pronunciation: (Dan-Ah)
Definition: An individual who's extremely skilled and passionate about translating complicated medical/health content into plain language, and simplifying complex concepts.
After more than two decades as a professional wordsmith, Dana is hard pressed to think of a writing venue she hasn’t experienced. She started out writing about New York City lifestyle, food, and fashion trends for a Tokyo-based retail trade publication. From there, she “crossed the aisle” to write for Consumer Reports for Kids. In the mid-90’s, she joined Thunder House, a small interactive marketing shop, and added “content strategy and management” to her job title.
Plain language/readability and health and financial literacy are Dana’s not-so-secret passions. And she also loves helping clients figure out the what’s, why’s, when’s, and how’s that make their content work harder and smarter.
When Dana isn’t waving her magic wand at sentences, she can be found huddled in the Bat Cave hammering out personas, exploring user journeys, and pondering the intricacies of behavior change. In other words, collaborating with the smartest coworkers on the planet! This ex-Midwesterner loves dogs, horses, crossword puzzles, pop culture, and her kids. (Not in that order, of course!)
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October 21 & 22, 2020
Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike.Learn More
April 14th and 15th, 2020
Online - Due to COVID-19 concerns HXD 2020 will be a virtual event.
The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change.Learn More
The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.Learn More