Mad*Pow’s Behavior Change Design Director, Amy has always been fascinated with how things (and especially people) work. Her interest drove her choice to become a psychologist and why she came to apply psychology to behavior change design.
Before coming to Mad*Pow, Amy worked at CVS Health, Johnson & Johnson Health and Wellness Solutions (formerly Wellness & Prevention, formerly HealthMedia), and Big Communications. Amy has her Ph.D. and M.A from the University of Michigan, Ann Arbor, and her A.B. from Harvard University.
Amy believes behavior change needs to be a part of the entire design process, not just an input (user research) or an output (outcomes research). She sees amazing opportunity to leverage technology and design to help people shape their own worlds so they can be their happiest and healthiest. Any project that lets her live in the moment where user insights and the design of a product or intervention meet makes her very happy.
When she’s not designing motivating interventions to help people live healthier and happier lives, she’s knocking 150 books off her reading list per year, training for her next race, and working on seeing the world one trip at a time.
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April 2nd and 3rd, 2019
Royal Sonesta, Boston MA
The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change.Learn More
The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.Learn More