Insight into human behavior is the fuel that drives innovation and creative problem solving. As such, studying and understanding target audiences through research is core to everything we do at Mad*Pow. Our research practices help find inspiration for new innovations, develop a deeper understanding of what motivates people, and helps to validate and pivot solutions through the design process.
Every audience and situation is unique. At Mad*Pow, we apply years of experience working on hundreds of research studies in healthcare, financial services, education, technology and other domains to ensure that we leverage the right combination of techniques and protocols to drive decision-making for content, design, motivational techniques, and technology decisions.
Leveraging an external research perspective can help generate consensus and infuse customer-centered thinking. We often work with our clients with discrete research efforts to answer specific questions that can move initiatives forward.We can handle all aspects of the study: facilities & recruiting, collaboration on study guide creation, professional study moderation, and actionable recommendations in an easy-to-digest format for all interested project parties.
Our full-service lab in our Boston, MA office includes facilities for mobile testing, participatory design, eye tracking, and other services to ensure rigorous research.
Research-Inspired Design
Downtown Boston Location
Direct monitoring of the experience of a solution to identify opportunities for improvement and inspire creative solutions.
Collaborative workshopping with target audience members to build empathy and uncover how to deliver value.
Observation and learning about values, work patterns, implications of context, and emotional needs of audience members.
Structured research to determine if solutions will elicit the emotional response that is intended for a given brand or interface.
Following where people actually look and how they use things – we can test ads, mobile, desktop, and others.
Evaluating a solution for accessibility best practices, section 508 requirements compliance, and general inclusion.
Our lab is handicap accessible and is located in downtown Boston with many public transportation options and easy access to parking. We have a flexible testing space with a comfortable observation room and a lounge-style waiting area.
October 24 & 25, 2019
Convene, Boston MA
Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike.
Learn MoreThe Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.
Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.
Learn More
