& Service Design
Enabling new experiences by connecting business
strategy with design strategy
Effectively bringing new innovations to life is more than just one person sketching an idea on an napkin. Successfully achieiving new ways of interacting with customers requires alignment of entire organizations, visualizing and communicating new ideas, and planning for all components of a service delivery. Mad*Pow makes the connection between business models and design direction.
A Strong Vision Catalyzes Innovation
We find that visualizing ideal experiences is key to developing ideas and generating consensus on new solutions. We leverage a variety of innovation methods and experience design deliverables to inspire teams and ensure alignment. Design-thinking workshops, journey maps, service blueprints, and other other narrative materials illustrate positive, customer-centric change.
Mapping Back-end to Front-end Enables Change
Innovative experiences don’t live in a vacuum. To deliver those unique, compelling experiences, we need to understand the interplay of all the components in the system. By mapping back-stage actions and understanding technology, policy, and services, we can enable organizations to bring those experiences to life.
"At Mad*Pow, we like to embed strategists within customers' daily routines. We might get certification to be in an operating room so we can stand next to surgeons as they go through a procedure. It's intense, it's fun and it often provides a window into the realities of a business model or service."
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October 24 & 25, 2019
Convene, Boston MA
Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike.Learn More
The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.Learn More