Design’s job is not only to look great, but to be great. It needs to deliver engagement, build trust, be clear and understandable. Design must extend a brand and its personality, be helpful and empowering. Our designers not only have a foundational mastery of technique, but they also understand that their job is to use these techniques to achieve the strategic goals beyond conversion and engagement… inspiration, delight, confidence and trust.
Design is more than just a pretty picture. We utilize a variety of iterative research and design processes to ensure that solutions are not only beautiful, but meet the fundamental needs of the business and the audience. Design represents the intersection of a variety of disciplines coming together to create something strategically and emotively on point.
With digital solutions in particular, designing for a variety of audiences and form factors is critical. Accessible design is more than just designing for those with disabilities. It is important to be inclusive. However, designing for accessibility also means creating simple, effective designs that are easier for everyone. Our mission is to create beautiful, effective solutions that align with the needs of as many people as possible.
“Innovative, comprehensive experiences have the potential to help people, develop brand loyalty, and provide a point of differentiation in a crowded marketplace.”
Structured sketching and decision-making to evaluate many ideas, but come to group consensus on an overall direction.
Detailed design is good design. Crafting patterns, common interactive elements, and responsive behavior.
Design for inclusion and accessibility from the start, including constant assessment of contrast, legibility, usability, and coding.
Pow! Exploration of visual ideas – maintaining enough consistency for brand continuity, but pushing the boundaries when we can.
Continually learning and testing hypotheses with design ideas. Working iteratively to make progress and keep stakeholders involved.
Leveraging design to tell your story – to both your audience and to rally internal stakeholders around a collective vision.
October 24 & 25, 2019
Convene, Boston MA
Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike.
Learn MoreThe Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.
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Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.
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