Services

Content
Strategy

Delivering the right message,

to the right audience, at the right time.

In today’s fast-paced world where people are bombarded by information, it’s particularly important to provide appropriate, relevant, useful information that aligns with a holistic business strategy. We identify, plan for, and create the right content, which can make or break an experience. With the right content, people achieve their goals and navigate to the information they want at the moment they need it – on any device, at any time.

Thoughtful Strategy Aligns Your Business

Effective content infuses experiences with meaning and story. But maintaining story across channels over time can be a challenge. We research, analyze and plan for content in the long term - helping organizations take control. By thinking about overall goals for content and planning for governance, our goal is to create sustainable content systems that can be easily maintained over time. 

Intelligent Execution 
Ensures the Right Message

We often hear “we need help with copywriting”, and we dive in. In addition, our content strategy approach assures that we have the right messaging architecture, voice and character, and guidance that will ensure all future content creators maintain consistency with a voice that evokes the client’s unique attributes.

“We’re not just filling in the blanks with copy; we use content strategy to build an underlying foundation for the experience. Our content-first approach informs research and strategy, and connects it to execution and measurement.”

Sample Content Strategy Activities

Content Audits

Examining the organization, quality, and competitive differentiation of content to inform planning and implementation efforts.

Voice and Tone Guidelines

Identifying a personality for content and communicating so all content produced reflects one brand essence.

Information Architecture

Leveraging keywords, phrases, and audience nomenclature to plan for metadata and hierarchical organization of content.

Content Planning

Create. Review. Edit. Approve. Publish.  Guidelines for editorial, content owners, editors, advisors, and subject matter experts.

Messaging Architecture

Message hierarchy helps audiences understand key points and keep them focused. Internal workshops help ensure alignment on message.

Content Creation

Sometimes projects just need good writers to translate the intended experience. We have great writers.