Mad*Pow and Tech Mahindra Enter Formal Partnership

Mad*Pow’s ability to help our clients understand and envision better customer experiences will now be strengthened by the power to bring those experiences to life through digital transformation and enterprise technology.


July 30, 2019 - This morning, Mad*Pow would like to share some exciting news! Tech Mahindra, a $5B leading provider of digital transformation and consulting services and solutions will be acquiring a majority stake in Mad*Pow.

We are thrilled about this partnership because we will continue to operate as Mad*Pow, providing the same excellent team, services, and quality to our clients as before, but now we have the opportunity to serve Tech Mahindra’s global client list to make a much larger impact in the world.

Over the last 20 years, our clients, our partners, and our friends have established Mad*Pow as a pioneer in the experience design field, leveraging strategic design and the psychology of motivation to create innovative experiences and compelling digital solutions with positive outcomes. Together, in partnership with Tech Mahindra, we will be able to scale and innovate cost-effective customer experiences faster, smarter and better than ever before.

Tech Mahindra has an exciting focus on digital growth. Their brand positioning focuses on leveraging next generation technologies and solutions to disrupt and enable digital transformation, and to build and deliver cutting-edge technology solutions and services to address real world problems to meet their clients’ evolving and dynamic needs. Mad*Pow’s unique human-centered design approach which is fueled by deep empathy and an understanding of behavior science, will create real differentiation for Tech Mahindra’s 900+ customers.

From Mad*Pow and Tech Mahindra Leadership:

Will Powley, Co-Founder & Chief Creative Officer, Mad*Pow: “Tech Mahindra’s experience and reach will enable Mad*Pow to scale faster by greatly enhancing its digital transformation offerings with existing and potential clients. The collaboration will also create vast opportunities for Mad*Pow to provide it’s unique and differentiated strategic design services to Tech Mahindra’s large global customer base.”

CP Gurnani, MD & CEO, Tech Mahindra: “Mad*Pow’s acquisition is in sync with Tech Mahindra’s global digital charter. With this collaboration, our digital footprint will take a deeper root not just in the US, but in the wider ecosystem world over. I welcome the Mad*Pow team into the Tech Mahindra family, and I am confident that together we will achieve greater success.”

Amy Heymans, Co-Founder & Chief Experience Officer, Mad*Pow: “We are thrilled about this partnership as Tech Mahindra is a company with a purpose having a strong focus on Individual and Corporate Social Responsibility, it is part of their culture to drive positive change, celebrate each moment and empower all to “Rise”. What attracted us to them was their entrepreneurial spirit. They have a federated structure which empowers innovation and taking calculated risks to deliver enhanced customer experience.”

Tech Mahindra has depth of expertise and capabilities in health and financial services which are Mad*Pow’s core verticals. As such, the Health Experience Design Conference, Financial  Experience Design Conference, and Center for Health Experience Design will continue to thrive. Tech Mahindra also serves other verticals such as commerce, telecom, and automotive where Mad*Pow capabilities will be transferable and beneficial.

We want to thank everyone for their friendship, partnership and collaboration over the past 20 years and we look forward to continued collaboration and mutual success for years to come. For questions about this, we are happy to discuss at any time. Just contact Amy Heymans at [email protected].

Thank you!

Your Friends at Mad*Pow