2019 HXD Conference from April 2-3 Will Promote Design and Innovation to Drive Improvements in Health  

BOSTON, MA – March 6, 2019 – Mad*Pow today announced the final agenda for the Health Experience Design (HXD) 2019 Conference, being held from April 2-3, 2019 at the Royal Sonesta Hotel in Cambridge, MA. Produced by Mad*Pow’s Center for Health Experience Design (CHXD), the annual HXD conference provides a unique crossroads for a diverse community of researchers, developers, creators, and practitioners to make connections, help humanize our health system, and accelerate its transformation. Attracting hundreds of visionaries and changemakers from across the health ecosystem, this two-day mix of inspiring presentations, workshops, and discussion will help drive real-world change. Attendees in past years have come from companies like Kaiser PermanenteThe Veterans Administration, Cleveland ClinicGeisingerTakeda, BDHumana, United Healthcare, and many more. Tickets to attend the conference can be purchased at

“We’ve thoughtfully crafted a conference that brings together a community of people who are passionate about health experiences and creating solutions that will drive real change,” said Amy Heymans (Cueva), Mad*Pow Founder and Chief Experience Officer.  “HXD features two full days of presentations, workshops, and panels that emphasize the potential of better system design, responsible technology innovation, and increased patient inclusion to bring meaningful change to the healthcare system.”

HXD keynotes, workshops, and panels will touch on the most pressing issues and innovative ideas of the day.  Some topics explored at this year’s conference will include:

  • Patient Experience
  • Health Literacy
  • Health Equity and the Social Determinants of Health
  • Innovating for Community Impact Across the Health Ecosystem
  • Behavior Change Design
  • Digital Interventions in Mental Health
  • Managing the Financial Aspect of Health

Some speakers headlining this year’s HXD include:

  • Steve Downs, Chief Technology and Strategy Officer, Robert Wood Johnson Foundation
  • Bruno Silva, Director of Design and Product Development, Arnhold Institute for Global Health at Mount Sinai Hospital
  • Adam Connor, Vice President, Design Transformation, Mad*Pow
  • Kevin Dedner, Founder and CEO, Henry Health
  • Karen Dillon, New York Times best-selling author
  • Dustin DiTommaso, Senior Vice President, Behavior Change Design, Mad*Pow
  • Kathryn Hautanen, Director, Center for Health Experience Design
  • Amy Heymans (Cueva), Founder and CEO, Mad*Pow
  • Cheryl Dahle, Founder and CEO, Flip Labs
  • Junaid Nabi, Public Health Researcher & Medical Journalist, Brigham & Women’s Hospital
  • Vanessa Mason, Research Director, Institute for the Future

For more information on speakers, to view the full agenda, and to register for HXD, visit

About the Center for Health Experience Design

Mad*Pow’s Center for Health Experience Design is a community of change makers who take a collaborative approach to improving health and humanizing the health system. The Center serves as the vehicle for health organizations to other organizations across the health ecosystem to get meaningful work done through partnership. The Center also offers immersive training opportunities and an online community where members can share resources and connect with one another.

About Mad*Pow

Mad*Pow is a purpose-driven, strategic design consultancy working with industry leaders to create social impact. Mad*Pow leverages strategic design and the psychology of motivation to create innovative experiences and compelling digital solutions that are good for people and good for business. Founded in 2000, Mad*Pow has partnered with industry leaders including Cigna, John Hancock, Pearson, Microsoft, and Google, and has received honors for design excellence by the Webby Awards, MITX and the W3C.

The company runs two annual conferences. Their Health Experience Design Conference (HXD) focuses on improving health through human-centered design and innovation ( Their Financial Experience Design Conference (FXD) was created in 2017 with a vision of addressing the issues and challenges across the financial services industry in an age of business model disruption and experience-based differentiation ( Mad*Pow also recently launched the Center for Health Experience Design ( which will serve as a conduit for improving the experience of health.