Mad*Pow Announces 2018 Financial Experience Design (FXD) Conference

Leaders in Financial Services, Experience, and Innovation Come Together on October 24th and 25th for a Unique Learning and Networking Opportunity

BOSTON, MA -- September 19, 2018 -- Mad*Pow, a strategic design consultancy that leverages the psychology of motivation to create innovative experiences and compelling digital solutions that are good for people and good for business, today announced that the 2018 Financial Experience Design (FXD) Conference will be held on October 24-25, 2018 at Convene Boston, 201 Washington Street, Boston. FXD, a one-and-a-half-day conference, is a select gathering of more than 150 executives, experts, visionaries, and progressive thinkers from across the insurance, banking, wealth management, and fintech industries. Last year’s attendees included leaders and decisions makers from companies such as Bank of America, Fidelity, Nationwide, and USAA, as well as from incubators and industry start-ups, and many are expected to return in 2018. To register for the 2018 conference, visit

“FXD is a special event for us as it allows us to showcase a group of highly curated speakers from across the Financial Services industry. The agenda includes presentations on a wide range of topics with the common thread of improving the customer experience”, said Michael Kirkpatrick, Mad*Pow SVP and leader of the Financial Services Practice.  “This year, there’s a focus on Behavioral Psychology and its role in design and strategy. Business leaders from retail banking, wealth management, fintech, and insurance will be able to walk away with renewed inspiration, new contacts, and practical advice on how to make progress on their most important strategic initiatives.”

The conference features a line-up of respected thought-leaders, including Jeff Kreisler, author of Dollars and Sense: How We Misthink Money and How to Spend Smarter; Ryan Rumsey, AVP Experience Strategy, USAA; and Jess Brown, VP of Design, Aspiration; among many others. FXD is a mix of inspiring keynotes, presentations, workshops, and discussions covering topics relevant to those in financial services, wealth management, and fintech, including “The Science and Ethics of Behavior Change Design,” “Blending Humanity & AI to Deliver Breakthrough Experiences,” and “A Visit to the Intersection of Health and Wealth.”  Attendees will have real opportunities to learn and drive real world change thanks to the conference’s highly curated and deeply relevant agenda.

For more information on speakers, to view the full agenda, and to register, visit


About Mad*Pow

Mad*Pow is a purpose-driven organization that strives to work on projects that promote health, financial wellbeing, and social impact. Since 2000, Mad*Pow has been collaborating with clients to make a positive influence on people’s lives and solve real world problems. Mad*Pow’s senior team of 80+ designers, strategists, behavior change experts, researchers, technologists, and creative thinkers are focused on helping our clients with experience innovation, behavior change, and digital solutions.