Mad*Pow’s VP of Strategy & Service Design to Present at World Congress’ Connect18

Jonathan Podolsky to offer strategies for transforming patient experiences using service design to increase engagement, humanize clinical experiences and create competitive solutions.

Boston, MA (August 27, 2018) –  Mad*Pow, a strategic design consultancy that leverages the psychology of motivation to create innovative experiences and compelling digital  solutions that are good for people and good for business, will present at World Congress’ 5th Annual Patient Experience and Engagement Summit, a part of Connect18. Jonathan Podolsky, who began his career as an architect, spent many years designing in-hospital environments before expanding his focus to weaving all touchpoints in the patient experience together to create a strategy that helps people to get what they need in terms of healing, communication, and support along their journey.

Who: Jonathan Podolsky,

What: Connect18, Patient Experience and Engagement Summit

Subject: “Use Technology and Innovation to Catapult Experience Innovations Forward”

Where: Boston Marriott Copley Place; Boston, MA

When: Thursday, September 13th, 2018 (Conference Runs September 13th-14th )

“Patients are left at the center of a disconnected ecosystem to navigate on their own as they look to understand their condition, manage appointments, and hope for healing. Meanwhile, hospitals struggle to meet the demand for modern patient facing tools and to build consensus in the direction of experience innovation. We are thrilled to have Jonathan share at Connect18 how organizations might fundamentally improve the experiences they are responsible for, through empathy, experience strategy, and service design,” says Amy Cueva, Founder & Chief Experience Officer of Mad*Pow.

Connect18, organized by World Congress, is a four-track conference for executives and techies who are passionate about building better health care through technology, consumerism, and innovation. Its tracks include Health Plan Consumer Experience and Retention, Patient Engagement and Experience, Hospital Marketing and Communications, and Predictive Analytics tracks to bring together thought leaders, investors and solution providers to collaborate for two days under one roof. Attendees will benefit from C-Suite Keynotes, networking, plus free movement between sessions, personalizing and customizing your experience. Check out the Connect18 website to learn more.


About Mad*Pow:

Mad*Pow is a purpose-driven organization that strives to work on projects that promote health, financial wellbeing, and social impact. Since 2000, Mad*Pow has been collaborating with clients to make a positive influence on people’s lives and solve real world problems. Mad*Pow’s senior team of 80+ designers, strategists, behavior change experts, researchers, technologists, and creative thinkers are focused on helping our clients with experience innovation, behavior change, and digital solutions.

About World Congress:

Since 2002, World Congress, the leading global provider of health care, pharmaceutical, marketing, and legal conferences. The company forges communities and working relationships by convening senior executives to connect, collaborate and engage  World Congress produces premier industry forums that generate content that are designed to parlay the conversation and solutions central to addressing one of the nation’s most pressing financial and socioeconomic crisis. World Congress events are not aligned with any one association or publication that might bias content or agenda for programming.