Liz KayBusiness Development Director
Liz Kay
Liz Kay Business Development Director

Liz brings years of client-facing experience to Mad*Pow, plus plenty of spirit, energy, and value. She prides herself in understanding the ever-changing business dynamics our clients face and her ability to ensure that our solutions always align with client values.


During her 17 years on the agency side, Liz and her teams focused on pharmaceutical, medical device, and diagnostic projects. They launched new therapies to market in the MS and rare disease space, built a powerful digital platform to expand global reach in medical diagnostics, and created Coordinated Care solutions as part of Managed Market initiatives. They also helped a small ophthalmology client reposition its innovative implant to take on industry giants. Liz brings a broad healthcare business acumen to the Mad*Pow team.


Earning her degree from Northeastern University, Liz worked in broadcast television and then documentary film. Her clients included Sesame Street, The National Park Service, The Smithsonian Institution, and more. Along the way, she learned to tell compassionate, powerful stories, and communicate across multiple channels while building new business opportunities.


Liz has served two terms on the Healthcare Businesswoman’s Association’s (HBA) Global Board of Directors. Liz led teams to build out HBA’s first online educational program, Leadership in Practice. Its ongoing Career Conversations give members an opportunity to connect and learn beyond face to face. 


When she’s not taking advantage of watching the tides and sky from her waterfront home, she’s connecting with good friends for a great dinner, catching up on all that life throws their way.

Mad*Pow HQ

27 Congress Street
Portsmouth, NH 03801

Office: 603.436.7177
Fax: 603.386.6608


179 Lincoln Street
Boston, MA 02111

Office: 617.426.7177


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