Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with organizations like Dartmouth Hitchcock, Brigham and Women’s Hospital , and CVS has helped them improve the customer experience, leverage design to drive change, and facilitate human-centric innovation. As the chief instigator behind Mad*Pow’s Healthcare Experience Design Conference,
Amy is also a visiting lecturer in the Mass Art Masters in Design Program teaching an Integration Lab which puts the principles of human-centered design and design thinking into practice through project work.
Watch Amy's passionate message about how human-centered design can improve health.
The Journal of Health Design
HXR 2017: Purpose Driven Design, Amy Cueva
Making the Case for Purpose Driven Design at HXR 2017
HIMSS: Innovation Symposium
Where the world connects for health.
Las Vegas, NV
Mad*Pow's Financial Experience Design Conference (FXD)
Improving Financial Wellbeing Through Experience Innovation
Improving health experiences through human-centered design and technology.
The Royal Sonesta, Cambridge, MA
Patient Experience Summit
Empathy & Innovation
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