Whether we are helping insurers deliver better service to their members, creating experiences to guide patients through their navigation of the system, designing platforms for clinicians to collaborate around care and treatment, or partnering with  a cutting-edge healthcare technology company to bring their vision to life, we have a mission. Deliver real meaning, value, impact and outcomes through the experiences we create.

We understand the healthcare space, the entire space. Not just one facet, but the intricate and complex spectrum that encompasses government agencies, non-profits, insurance companies, hospitals, pharmacies, patients, caregivers, and doctors. We have designed groundbreaking solutions for each area and need present in this ecosystem and it is this experience that gives us the unique ability to see opportunities for engagement and improvement where others only see obstacles.

Our methods are routed in research, grounded in a collaborative approach, and guided by the true empathy we have developed through thousands of interviews with the real humans who sit at the center of this network. Our purpose for this space has lead us to found a conference dedicated to explore how design can improve health experiences, HxRefactored. This year, the conference took place on June 20-21, 2017 in Cambridge, MA. 

Practice Leads
Amy Cueva
Founder and Chief Experience Officer
Jamie Thomson
Director, Experience Design
  • imdf heart over belly

    The Mad*Pow team’s very unique approach and methods to facilitate two-way client engagement worked really well for us in our strategic planning and design phases. We started with a great idea and aspirational goals and they guided us through the process of defining a plan that emphasized the value we could bring our audiences through our unique position in the market. Thoughtfully and iteratively they created a detailed strategy that propelled us to the next level."

    Molly Beinfeld, Director

    Informed Medical Decisions Foundation
  • thomson_testimonial thumb

    The quality of Mad*Pow’s design made our job for deployment so much easier. They were truly a partner in the process."

    Paul Doncaster, Manager User Experience

    Thomson Reuters
  • Vitality Testimonial

    Mad*Pow offered valuable assistance to help build our website with a fresh modern feel, and advice on many areas ranging from design to analytics."

    Elle Alexander, Policy Analyst

    The Vitality Group
American Heart Association
View More
Mad*Pow HQ

27 Congress Street
Portsmouth, NH 03801

Office: 603.436.7177
Fax: 603.386.6608


179 Lincoln Street
Boston, MA 02111

Office: 617.426.7177


Complete Sale Inquiry Form


Sales: solutions
Press: communications

Get in Touch