The Center for Health Experience Design Workshop

The District Hall

The greatest innovations are the ones that fit seamlessly into people's lives, meeting their needs, adding value and making things easier. Coming up with new ideas for products and services is easy, but designing ones that fit in this way is trickier.

To truly understand and empathize with your audiences you need to take the time to really learn about them–not just what they do, but why they do it. Through targeted experience research, you will have user-focused data to inform the design and decision making that goes into your creations.
Experience research helps to uncover users’ unmet needs by:

  • Asking the right questions at the right time in the design lifecycle
  • Observing people in their natural environment to learn how context affects product usage
  • Learning not only if a product is intuitive and usable, but also if it is useful
  • Triangulating on unmet needs through the use of different research methods
  • Conducting experience research & getting users’ input early in the design process can save the costs of time and money resulting when the design does not align with user's expectations. Through qualitative interrogatory, experience research aims to learn about users’ core behaviors so designers can anticipate needs and create an intuitive and useful product or service.

In this workshop you will learn...

  • Best practices for clarifying and focusing your research goals
  • An overview of several methods for initial information gathering, including ethnography, interviews, diary studies, collaging, and focus groups
  • How to choose the most appropriate research method(s) for your project
  • Documentation needs, including detailed tips on note taking and data analysis for qualitative data'
  • Practical tips for keeping your interviewing and moderating skills sharp
  • How to build rapport, instill trust, and stay neutral while conducting research

Register now!

Dan Berlin VP, Experience Research   Contact Dan
Kim Dowd Experience Research Director

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