The greatest innovations are the ones that fit seamlessly into people's lives, meeting their needs, adding value and making things easier. Coming up with new ideas for products and services is easy, but designing ones that fit in this way is trickier.
To truly understand and empathize with your audiences you need to take the time to really learn about them–not just what they do, but why they do it. Through targeted experience research, you will have user-focused data to inform the design and decision making that goes into your creations.
Experience research helps to uncover users’ unmet needs by:
In this workshop you will learn...
Learn more about MPACT at the @MadPow booth! #fxd2017