Testing the Usability of a New Appliance Design

One of Mad*Pow’s core competencies is performing usability studies. In most cases, we examine screen-based applications, including mobile apps, web sites, customer service portals, and more. But when a leading manufacturer of consumer appliances approached us to help them evaluate a new oven design, our User Experience Research team knew we needed to take a slightly different approach.

  • Researched a physical interface
  • Leveraged the flexibility of our User Experience lab for the project
  • Research insights powered new consumer product design

Consumer Research

Mad*Pow’s extensive background in user research and affiliation with the International User Experience Partnership (IUXP) made us well suited to help this international consumer appliance manufacturer design its next oven. The client had a partially designed prototype and wanted to validate the usability of the design with target consumers.

Mad*Pow jumped at the opportunity, retrofitting our Boston User Experience lab with a 60-inch touch-screen TV that mimicked the oven’s controls. We invited a group of everyday consumers to interact with the prototype like it was a working oven. We observed their behavior during tasks such as adjusting the oven’s temperature, selecting a cooking method, and setting timers. By watching study participants’ behaviors and listening to how they explained their thought process, we gathered qualitative data on the usability of the oven’s design.

Actionable Insights

After we completed the consumer research, we analyzed the data to elicit actionable insights about the design and delivered these in a usability report to the client. The report identified areas of the design that aligned with how the participants expected it to work as well as potential areas for improvement. As is the case with all of our usability studies, Mad*Pow provided a prioritized list of actionable design recommendations that the client brought back to their design team for implementation.

Want to offer your customers a better experience?

Let's work together: Contact Us Today

Leading Consumer Appliance Manufacturer
Testing the Usability of a New Appliance Design


Dan Berlin VP, Experience Research   Contact Dan

Newsletter Sign Up

Mad*Pow HQ

27 Congress Street
Portsmouth, NH 03801

Office: 603.436.7177
Fax: 603.386.6608


179 Lincoln Street
Boston, MA 02111

Office: 617.426.7177


Complete Sale Inquiry Form


Sales: solutions
Press: communications

Get in Touch