When a large banking institution embarked on a comprehensive redesign of all their mobile offerings, they called Mad*Pow for help. The Mad*Pow project team quickly became an extension of their large, highly dynamic internal team by embedding within daily scrums and project meetings over the phone and in person.
Mad*Pow’s primary task in supporting the large banking institution’s effort was centered on the complete redesign of their mobile-optimized website. Fitting seamlessly into an agile project model, the project team provided initial user-centered wireframe sketches that explored multiple design starting points. From there, the team imagined an extensive visual design overhaul, based on a new internal branding effort. This led to a large amount of color, type and layout treatments that were quickly and efficiently iterated down to a few design directions from which they created prototypes that the client team used for user testing. The user experience, strategic consulting, design concepts and creative direction led directly to a more usable, brand appropriate mobile-optimized corporate website, available on mobile phones, to any prospective or current large banking institution customer.
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