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Redesigning an Enterprise Level ECommerce Solution

Ranked as the #1 on-demand e-commerce platform by industry analysts, Demandware delivers an enterprise-class solution to empower merchandisers while shrinking the technical costs, risks and complexities of running an e-commerce operation. Demandware came to Mad*Pow with two vital initiatives: completely redesign their primary e-commerce tool while also adding an order management system.

Project highlights:

  • Adaptable project plan saves time
  • User and stakeholder interviews allow for prioritization
  • Visual design workshops explore options

Design improvements for a better experience

A series of client and customer interviews, visual design workshops, usability testing, concept creation, and extensive reviews created improvements to the Demandware interfaces that were highly rated by customers in both usability studies and desirability surveys. Our experience engaging customers in design decisions ensured the effort met corporate branding and usability requirements. Meanwhile, a flexible project strategy enabled both initiatives to be efficiently completed in parallel, reducing time and maximizing client resources. The overall look and feel of the visual design garnered rave reviews. While complex e-commerce undertakings happen behind the scenes, the customer experiences an attractive, easy to use, and impressive interface that enables Demandware to serve current clients as well as attract new ones.

 

Want to offer your customers a better experience?

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Demandware
Redesigning an Enterprise Level ECommerce Solution

Services

Team
Andrew Klein Principal, Visual Experience Design   Contact Andrew
Brandon Baselice Senior Art Director
Elyssa Forester Senior Project Manager
Morgan St. Laurent VP, Visual Experience Design   Contact Morgan
Mike Woodard SVP of Creative Technology   Contact Mike

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