Motivating Others to Spread Health Awareness
The Cleveland Clinic is a multispecialty academic medical center, integrating clinical and hospital care with research and education. This nonprofit, is home to 2000 physicians and scientists, treating over 4.2 million patients per year. The Cleveland Clinic approached Mad*Pow to improve the inactive lifestyle plaguing Cleveland, Ohio.
- Stakeholders interviews shape project goals
- Competitive analysis identifies gaps and ambitions
Collaboration and research combine for fully featured application
Mad*Pow worked closely with Cleveland Clinic’s sports marketing department, executives and technical teams, for specialized input. We also extensively researched the Mobile Apps market for similar programs. By analyzing their strengths and weaknesses, the project team was able to model a differentiated approach to Apps such as iPhone Pedometers and activity analyzers. The “Let’s Move it!” mobile App was created for iPhone and Android users to motivate and spread health awareness to residents of Cleveland and to include features such as activity monitoring and diet information, while also promoting Cleveland Clinic’s brand. Users are able to view lifestyle choices, receive weekly health tips supplied by the Cleveland Clinic, and participate in team health challenges.
Mobile app habit leads to radio spot
Cleveland Clinic’s “Let’s Move it!” App has become a convincing addition to users’ daily habits by providing calorie counters for daily activities, relevant health tips and engaging friendly team challenges. It has become a powerful cross channel marketing initiative, utilizing television, scoreboard and in game promotions during Cleveland Indians, Browns and Cavaliers’ games. In addition to creating this beneficial App, our Founder and Chief Experience Officer, Amy Cueva co-presented with Cleveland Clinic’s Executive Director of Marketing Communications Cynthia Galbincea at The 6th Annual World Healthcare Innovation and Technology Congress in Washington D.C. this November. They discussed the critical role of Information and Communication Technology (ICT) in a successful consumer engagement strategy.
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