An Orphan’s Dream is a non-profit organization dedicated to building an orphanage in Gachoka, Kenya, for children who have lost their parents to AIDS. While donations are at the core of the site, the Mad*Pow experience designers realized that a nuanced understanding of where eBusiness and "eCharity" do and don't overlap was central to our success. This was an opportunity to further understand how our own eBusiness skill-set could be adapted to the world of charity, and to augment our UX toolkit with the heuristics of the not-for-profit sector.
While the Orphanage's core need is funds, the team realized that the site had to give equal real estate to all of the ways a visitor can help: by spreading the word, lending a hand, and then by donating. These calls to action reflect our starting premise, which is that engagement comes first and support follows from there. Mad*Pow’s solution is a site that builds a connection between those in need and those who can help. We chose from the best of social networking, GIS, and CRM and used these to allow visitors to experience a sense of context, proximity, investment and immediacy.
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