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Making the World a Better Place for Kenyan Orphans

An Orphan’s Dream is a non-profit organization dedicated to building an orphanage in Gachoka, Kenya, for children who have lost their parents to AIDS. While donations are at the core of the site, the Mad*Pow experience designers realized that a nuanced understanding of where eBusiness and "eCharity" do and don't overlap was central to our success. This was an opportunity to further understand how our own eBusiness skill-set could be adapted to the world of charity, and to augment our UX toolkit with the heuristics of the not-for-profit sector.

Project highlights:

  • Heuristic analysis provides insight into basics of charitable websites
  • Careful selection of system integration allows for best result

Connection generates patronage

While the Orphanage's core need is funds, the team realized that the site had to give equal real estate to all of the ways a visitor can help: by spreading the word, lending a hand, and then by donating. These calls to action reflect our starting premise, which is that engagement comes first and support follows from there. Mad*Pow’s solution is a site that builds a connection between those in need and those who can help. We chose from the best of social networking, GIS, and CRM and used these to allow visitors to experience a sense of context, proximity, investment and immediacy.

 

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An Orphan's Dream
Making the World a Better Place for Kenyan Orphans

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Visit An Orphan's Dream Website
Team
Amy Cueva Founder and Chief Experience Officer   Contact Amy
Andrew Klein Principal, Visual Experience Design   Contact Andrew
Mike Woodard SVP of Creative Technology   Contact Mike
Morgan St. Laurent VP, Visual Experience Design   Contact Morgan

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